Faculty of Social and Cultural Sciences

Viadrina Via-Kampagne Kuwi-Motiv

Study in the field of cultural studies

Studying cultural and social sicences at the Viadrina means interdisciplinary research and teaching in the heart of Europe. The aim of all Bachelor's and Master's programmes is to enable students to discover new perspectives. In the interplay between various academic disciplines in the cultural and social sciences, you will search for answers to fundamental questions about the nature of identity, culture and society as well as how to deal with the multiple transformation processes of our time.

Internationality and multilingualism are key features of all degree programmes at the Faculty of Social and Cultural Sciences. Therefore, learning foreign languages and a stay abroad at one of our numerous partner universities in Europe or non-European countries are not only possible, but even a mandatory element in some of our degree programmes.

We also attach particular importance to a good learning atmosphere in small classes and to linking research and teaching.

Qualifications and career opportunities

Thanks to the interdisciplinary, international and practice-oriented focus of the programmes, our graduates are well prepared for work in various professional fields in Germany, Europe and the world. In addition to specialist knowledge, they acquire the ability to think in a networked way, quickly analyse new topics, take different perspectives and develop solutions for complex issues.

This profile qualifies our graduates for various professional fields, such as:

  • Academia
  • Cultural and project management
  • Educational work (e.g. political and cultural education)
  • Journalism, press and public relations
  • Marketing
  • NGOs
  • Political, economic and HR consulting, coaching
  • Politics and administration

Bachelor Programmes

An interdisciplinary bachelor's degree programme in English and German that provides knowledge in the fundamentals of social and cultural sciences and in two of three individually chosen subject areas (EUROPE/S - MEDIA - DIFFERENCE).
If knowledge of the German language is not available at the beginning of the programme, it will be acquired in the course of the programme.

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  • Main course language: German
  • Open admission
  • Application for the 1st semester in the summer semester
  • Application for the 1st semester in the winter semester
  • Duration of study: 6 semesters

Understanding and shaping society

Societies across Europe and the globe are increasingly defined by persistent conflict, rapid change, and complex challenges. To achieve successful coexistence, we must develop solutions that draw on diverse perspectives and account for varying cultural and social contexts.

The Culture and Society programme provides you with the in-depth knowledge and practical skills needed to understand the histories, structures, and ideas shaping today’s world. You will develop sharp critical thinking skills and learn to make informed judgements regarding complex cultural and social processes.

By cultivating a deep understanding of these cultural foundations and critically examining established modes of thought, you will be empowered to devise innovative solutions that transcend conventional boundaries. In doing so, you will be uniquely prepared to tackle the most pressing societal challenges of our time.


Career prospects

The Culture and Society programme equips you for both an immediate professional career and continued academic progression, such as a Master’s degree. Your undergraduate studies provide a strong foundation for postgraduate specialisation in the following disciplines:

  • History
  • Literary studies
  • Social sciences
  • Linguistics
  • Media studies

Furthermore, the programme prepares you for a wide range of professional roles within national and international sectors, including:

  • Cultural institutions and projects, museum curation and exhibition management
  • Educational institutions, including lifelong learning, cultural and civic education
  • European and international organisations
  • Foundations and NGOs
  • Public relations, media and journalism
  • Politics and public administration
  • Research and academia
  • Tourism
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An internationally oriented bachelor's degree programme with an interdisciplinary study structure consisting of history, linguistics, literature, and comparative social sciences that combines research and teaching.

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An interdisciplinary course of study in law, political science, and cultural studies that examines the foundations of the legal and political order of modern states and societies and their international interconnections.

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Master Programmes

  • Main course language: English, German
  • Open admission
  • Application for the 1st semester in the summer semester
  • Application for the 1st semester in the winter semester
  • Duration of study: 4 semesters

International, transregional, and interdisciplinary: studying Central and Eastern Europe in the heart of Europe

Are you fascinated by the history and culture of Central and Eastern Europe? Would you like to explore the social and cultural characteristics, connections, and interdependencies within this diverse and dynamic region from different perspectives?

The Master’s programme in Central and East European Studies at European University Viadrina offers in-depth knowledge of the diverse cultures, societies, history and literature of Central and Eastern Europe. In a unique way it pairs the regional focus on Central and Eastern Europe with a cultural studies perspective.

Additionally, you have the option to earn one of two double degrees: The Polish-German double degree in “German Literature in a European Context” in partnership with Uniwersytet Jagielloński in Kraków or the Romanian-German double degree in “German Literature in a European Context” with Babeș-Bolyai University in Cluj-Napoca.


Career prospects

The Central and East European Studies programme trains you for both starting your professional career or pursuing further academic studies. It prepares you for the following professional fields in a national or international context:

  • Cross-border cultural work
  • Extracurricular education
  • Foreign Office
  • Heritage education
  • Media, journalism, and public relations
  • Museums and archives
  • Non-governmental organisations
  • Publishing houses
  • Research and academia
  • Specialised regional departments in parliaments, ministries and interest groups
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  • Main course language: English
  • Open admission
  • Application for the 1st semester in the winter semester
  • Duration of study: 4 semesters

Designing change: Working through conflicts to shape democratic futures

The interdisciplinary Master’s programme Conflict and Democracy combines political science and legal studies with practical conflict research. As a student, you will gain comprehensive theoretical, and hands-on expertise in conflict resolution, dialogue facilitation, negotiation, mediation and decision-making. This programme trains you to adeptly analyse and navigate conflicts within democracies and between democratic and authoritarian entities. This enables you to actively influence and shape societal negotiation processes, preparing you for a dynamic career in today’s complex political landscape.


Career prospects

The Conflict and Democracy programme trains you for both starting your professional career or pursuing further academic studies. It prepares you for the following professional fields in a national or international context:

  • Academia and science communication
  • Civic education
  • Conflict mediation, conflict management, and municipal (conflict) consulting
  • Diplomacy and international cooperation
  • Media, publishing, communication and public relations
  • Non-governmental organisations, foundations, trade unions and advocacy groups
  • Political and organisational consulting
  • Politics and administration
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  • Main course language: English
  • Restricted admission
  • Application only for the winter semester
  • Duration of study: 4 semesters

Master of Digital Studies: Interdisciplinary Perspectives on Digital Technologies, Media and Society

Platforms structure public debates, algorithms influence political processes, AI systems intervene in work and everyday life - digital technologies are fundamentally changing societies. They are changing the way we live together in Europe and around the world - at a time characterised by armed conflicts, the climate crisis, geopolitical power shifts and polarised debates. Understanding and shaping these interrelationships requires critical, theoretically informed thinking across disciplinary boundaries.

The Master's degree programme in Digital Studies enables you to analyse and critically question the interactions between digital technologies, media, culture and politics. You will acquire theoretical knowledge and methodological skills from Science & Technology Studies (STS), Media Studies and Communication Studies, supplemented by perspectives from Cultural Studies, Law and Economics.

The interdisciplinary approach of the fully English-language programme prepares you for research in academia as well as for knowledge-based activities in politics, civil society, media and technology companies.


Career prospects

As a graduate of the Master of Digital Studies, you will have knowledge and skills that qualify you for an academic career. This includes doctoral studies and research-oriented work at universities, research institutions, cultural organisations, civil society organisations, think tanks and other knowledge-based organisations.

In addition to academic training, the Master of Digital Studies qualifies you for responsible activities in digital transformation processes that involve changes in social, media, economic and political areas. You will acquire knowledge and methods that will enable you to understand, critically categorise and actively shape complex interrelationships and interactions between digital technologies and media, culture and politics. The degree programme also qualifies you for activities in national and international fields of work, including science and technology communication, digital and technology policy, knowledge and technology transfer in companies.

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The Master of Digital Entrepreneurship (MoDE) is an interdisciplinary, project-based degree program offered by the European New School of Digital Studies (ENS). The English-language program deals with digitalization from the perspective of law, economics, social sciences and computer science and offers the possibility of a German-Polish double degree. In six module groups, students are taught theoretical and practical methods to develop and reflect on their own entrepreneurial solutions to the challenges of digital transformation in Europe.

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From four central areas - culture, politics, law and economics - courses are offered in English, French, Polish and German by the various faculties.

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  • Main course language: English
  • Open admission
  • Application for the 1st semester in the summer semester
  • Application for the 1st semester in the winter semester
  • Duration of study: 4 semesters

Understanding and shaping the connections between language, media and society

The Master’s degree programme in Language and Media Studies combines critical media studies with culturally oriented research on language use. It imparts methods, theories, and practical approaches from linguistics as well as film and media studies. During your studies, you will develop the skills needed to analyse and critically engage with audiovisual, digital, and linguistic phenomena – from AI and social media to film and video games. This will enable you to deal with the complex media landscape of our time.

You will have the option to pursue the international double degree in “Multimodality – Discourse – Media” in collaboration with Université Sorbonne Nouvelle – Paris 3 as part of this programme.


Career prospects

The Language and Media Studies programme trains you for both starting your professional career or pursuing further academic studies. It prepares you for the following professional fields in a national or international context:

  • Coaching, especially in intercultural environments
  • Communication and writing consultancy
  • Communication in public institutions and companies
  • Higher education management
  • Information design
  • Marketing
  • Project management
  • Public relations and journalism
  • Publishing houses
  • Research and academia
  • Social media management
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Continuing education (4 semesters, qualified practical professional activity of at least one year, fee required).

The course of studies "European Cultural Heritage" presents an overall profile of the knowledge, skills and competences relevant in the protection of cultural property / preservation of historical monuments and in the management of cultural property.

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  • Main course language: English, German
  • Open admission
  • Application for the 1st semester in the summer semester
  • Application for the 1st semester in the winter semester
  • Duration of study: 4 semesters

Understanding, criticising and changing society

The Master’s programme in Social Studies: Crises, Culture and Critique combines social science theories and empirical social research methods with perspectives from social and cultural philosophy, as well as critical studies in art, media and history. You will acquire the theoretical foundations, comprehensive specialist knowledge, and practical skills needed to explore, understand, and critically analyse the social and cultural challenges confronting our societies. Consequently, you will be prepared to develop solutions for coexisting in communities based on critique of power, democracy, human rights, social justice and ecological responsibility.

You will have the option to pursue the international double degree in “Sciences sociales et culturelles” through a partnership with the Université Paris 8 Vincennes – Saint-Denis as part of the programme.


Career prospects

The Social Studies: Crises, Culture and Critique programme trains you for both starting your professional career or pursuing further academic studies. It prepares you for the following professional fields in a national or international context:

  • Cultural institutions and publishing houses
  • Development cooperation
  • Equality and anti-discrimination work
  • Extracurricular and continuing education
  • Media and journalism
  • Non-governmental organisations, foundations, associations, political parties, and trade unions
  • Research and academia
  • Political consulting
  • Public relations
  • Social services and public administration
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The course problematizes Europe and the modernity emanating from Europe, which since the early modern period have emerged from commonalities as well as from diversity and from conflicts. It not only imparts genuine historical competencies, but also incorporates approaches from literature and art studies as well as philosophy. In a transcultural perspective, exchange processes between different European and non-European cultural constellations are taken into account.

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Interdisciplinary study of the challenges, perspectives, and problems of the culture and history of Eastern Europe in its pan-European context.

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With the track options:

Literary Cultures of Europe
Philosophy and Cultural Studies (cooperation with Paris 1)

The subject of the programme is Western and Eastern European literature. Basic characteristics are the combination of modern basic languages, literary language mastery, expansion of the literary canon, and a research-focused orientation.

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With the international track option:

Sciences sociales et culturelles (Cooperation with Paris 8)

The program focuses on socio-cultural processes of change and differentiation in late modern European societies in an international context. This includes questions of power and exclusion as well as diversity and discrimination.

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With the (international) track options:

Linguistic Research (Multimodality, Multilingualism).
Intercultural Communication Studies [MICS] (with AMU Poznań)
Multimodality - Discourse - Media (cooperation with Paris 3)

The research-oriented program Language - Media - Society combines a cultural-scientific and cultural-comparative perspective on language and mediality in their social conditionality with a focus on Europe. The course addresses different communication contexts (everyday life, institutions, audio-visual media), communicative and aesthetic practices (oral and written, monomodal and multimodal, analog and digital), forms of discourse (everyday conversation, text, audio-visuality, political and public discourse) and social structures (power relations, affiliations and diversity). The focus is particularly on the use and medialities of different languages and language varieties in Europe.

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Doctoral studies

At the Faculty of Social and Cultural Sciences, you have two options to obtain the academic degree "Doctor of Philosophy" (Dr phil): The classical individual doctorate and the International Doctoral Programme in Cultural and Social Sciences.

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