Language and Media Studies

Header photo

header-languagemedia-1920x500
header-languagemedia-770x900

Key facts


Degree

Master of Arts (M.A.)


Duration of study

4 semesters


Mode of study

Full-time, part-time


Main course language

English


International double degree

optional


Start of studies

Summer and winter semester


Admission

Open admission


Costs

No tuition fees


Enrolment period

Winter semester: 1 June - 15 September
Summer semester: 1 December - 15 March

Assessment of admission requirements for educational foreigners
Winter semester: 1 June - 15 August
Summer semester: 1 December - 15 February

 


Understanding and shaping the connections between language, media and society

How do language and media influence public discourse, social groups and power structures in society? What makes TikTok videos so mesmerising? How do AI algorithms shape our communication? In today’s world, media is a dominant force: We navigate digital spaces, use audiovisual media extensively, and engage in social and linguistic exchanges – often without considering how media and language shape and transform us and our societies.

The Master’s degree programme in Language and Media Studies equips you with the academic knowledge and practical skills necessary to understand the mechanisms, functions and effects of language and media. It integrates methodological, theoretical and empirical approaches of film and media studies as well as culturally oriented research on language use.

As a graduate of the Language and Media Studies programme, you will possess a deep theoretical understanding and strong analytical skills in both linguistic and media studies. This foundation will enable you to critically engage with the complex media landscape of today and shape societal interactions with audiovisual, digital and linguistic phenomena – from AI and social media to film and video games.

Special features

You can pursue the Language and Media Studies programme entirely in English, but some courses are also offered in German.

This programme refines your international profile, benefiting from Viadrina’s strategic position at the interface of Eastern and Western Europe, and thus providing a distinctive pan-European perspective.

You have the option to select the interdisciplinary elective “Central and East European Studies,” gaining insights into the history, cultures, societies and literatures of Central and Eastern Europe. By choosing this elective for both elective modules, you can develop an additional specialisation and receive a corresponding certificate upon graduation.

We offer extensive study abroad opportunities at over 250 partner universities worldwide. At the Viadrina, nearly every second student is from abroad. This fosters an international community made of multilingualism, diverse perspectives and dynamic interaction.

The Language and Media Studies programme will give you insights into different academic cultures, enhance your language skills and prepare you to navigate international contexts in a confident manner. During your studies, you will establish a valuable international personal and professional network.

We are committed to being a university defined by short distances and direct interactions. Our excellent study and learning conditions ensure that, as a student, you remain in personal contact with our researchers. Teaching and research are conducted in an open atmosphere within small learning communities. From the programme-specific student advisory service to the Career Center, a wide range of advisory services is available to support you with any questions and challenges you may encounter during your studies.

USPs

Why study with us?

  • Highly relevant to society
  • Interest-driven and academically grounded
  • Research- and practice-based
  • Personalised guidance and support
  • International and multilingual
  • Direct contact and short distances
  • Offering a pan-European perspective
  • University conveniently located near Berlin

Qualifications and career prospects

The Language and Media Studies programme offers in-depth academic expertise for analysing audiovisual, digital, and linguistic phenomena within modern societies. It also provides you with practical skills in multimodal linguistic and audiovisual text and media design, with a particular emphasis on digital contexts.

This programme prepares you for a professional career as well as for pursuing further academic studies, such as a PhD.

The Language and Media Studies programme preares you for a range of professional fields nationally and internationally, including:

  • Coaching, especially in intercultural environments
  • Communication and writing consultancy
  • Communication in public institutions and companies
  • Higher education management
  • Information design
  • Marketing
  • Project management
  • Public relations and journalism
  • Publishing houses
  • Research and academia
  • Social media management

Application and enrolment⠀

Academic requirements

To enroll in the Language and Media Studies programme, candidates must possess a first professionally qualifying degree comprising at least 180 ECTS credits. This degree must include relevant achievements worth at least 30 ECTS credits in linguistics, media studies or humanities (e.g. linguistics, media studies, communication studies, journalism, cultural studies, aesthetics).

Language requirements

All students must demonstrate English proficiency at level B2 of the Common European Framework of Reference for Languages (CEFR). We accept the following certificates:

  • TOEFL (IBT): Minimum 80 points (before 21.01.2026) / t.b.a. (from 21.01.2026)
  • Cambridge Advanced or Proficiency: Minimum 176 points
  • IELTS (Academic): Minimum score of 6.5
  • UNIcert II

The programme’s academic manager evaluates and may recognise additional language certificates.

German language skills are not required upon enrolment but are beneficial for participating in courses offered in the programme that are taught in German.


Additional information for the double degree with the University Paris 3

Please note that applications for the international double degree programme “Multimodality – Discourse – Media,” in collaboration with the Université Sorbonne Nouvelle – Paris 3, are only possible for the winter semester.

In addition to English proficiency at the B2 level, applicants for the double degree programme are required to demonstrate French proficiency at least at the level of UNIcert I or B1 of the Common European Framework of Reference for Languages (CEFR).

In addition to the general application documents, applicants for the double degree programme must submit the following materials:

  • Letter of motivation
  • CV

Admission to this study course is unrestricted. A place in the program is available to anyone who meets the requirements for the degree program and enrolls within the deadlines.

Application for the 1st subject semester is possible for winter semesters only.

The enrolment is done online in viaCampus. The required documents have to be uploaded to the system.

For educational foreigners, the access requirements are reviewed by the uni-assist e.V.

  • Please note the special deadlines!
  • Here you will find step-by-step instructions.
  • Once the access requirements have been approved, your documents will be forwarded to us.
  • You will receive your login details for our viaCampus portal and information on the next steps from the Admissions Office.

Application for higher subject semester is possible in each semester in viaCampus.

For further information on enrolment, please visit our page "Application and Enrolment".

Application and Enrolment

Whether you want to complete one of our study programmes and graduate with an academic degree from the European University Viadrina or whether you are planning a one- or two-semester stay abroad as part of our exchange programmes with us at the Viadrina - we warmly welcome you.

For important information to make enrolment, arrival and settling in easier, follow the link to our page:

Information for incoming students

Admissions Office: Advice on the application and enrolment process
Central Student Advisory Service: further advice on starting your studies (housing, financing, arriving)
Viadrina International Affairs: specific information and advice for prospective students from abroad

Programme structure

The introductory module provides a comprehensive foundation in linguistics and media studies.

Subsequently, you will select two specialisation modules (“topics”) from the following options:

  • Aesthetics and Audio-visual Media
  • Language and the Body
  • Language and Media Cultures
  • Language and Society

During the course of your studies, you will enhance these specialisations by selecting two elective modules. You have the following options:

  • specialising in one of your topics from the core curriculum
  • the fourth topic from the core curriculum
  • the interdisciplinary electives:
    • Central and East European Studies
    • Cultural History
    • Gender and Queer Studies
    • Philosophy and Arts in Times of Crises
  • the Language and Practice module, in which you can enhance your practical experience and/or foreign language skills. You have the opportunity to learn a modern European foreign language, with all language courses at Viadrina Language Centre offered free of charge. Alternatively, you can build practice-related skills by completing an internship, attending courses on practical skills, or obtaining additional certificates.

The research module is a key component of the Language and Media Studies programme. In this module, you will work in small groups to develop your own research project under the close supervision of lecturers over three semesters, culminating in your Master’s thesis. Through this project and with continuous support, you will learn to apply your acquired knowledge to theoretical, empirical and practice-oriented questions.

In the concluding phase of your studies, you will complete a Master’s thesis on a topic of your choice, followed by an oral examination (final colloquium).

International double degree (optional)

 As part of the Master’s programme in Language and Media Studies, you can also pursue the international double degree in “Multimodality – Discourse – Media” through a collaboration with the Université Sorbonne Nouvelle – Paris 3. In this trilingual programme, conducted in German, English, and French, you will complete the first two semesters at Viadrina, and the third and fourth semesters in Paris, ultimately earning a Master’s degree from both institutions.

Student Advisory Service

Porträt: Oliver Kossack

Dr Oliver Kossack

Coordination and student advisory service