Banner Viadrina

Publikation: Lauri Wessel, Aboyami Baiyere, Roxana Ologeanu-Taddei, Jonghyuk Cha, Tina Blegind Jensen

Lauri Wessel, Aboyami Baiyere, Roxana Ologeanu-Taddei, Jonghyuk Cha, Tina Blegind Jensen: Unpacking the Difference between Digital Transformation and IT-enabled Organizational Transformation, in: Journal of the Association for Information Systems, Vol. 22, Iss. 1 (2021).

Der Artikel arbeitet anhand von zwei Fallstudien heraus, warum die digitale Transformation so schwer ist: Es geht nicht nur um neue Geschäftsmodelle, sondern auch um den fundamentalen Wandel der Identität einer Organisation. Wie man damit umgeht und diesen Wandel managed, erfahren Sie auch hier im praxisnahen Video-Abstract: https://www.youtube.com/watch?v=ewYBZ1HnOMw

Official Abstract:

Although digital transformation offers a number of opportunities for today’s organizations, information systems scholars and practitioners struggle to grasp what digital transformation really is, particularly in terms of how it differs from the well-established concept of information technology (IT)-enabled organizational transformation. By integrating literature from organization science and information systems research with two longitudinal case studies—one on digital transformation, the other on IT-enabled organizational transformation—we develop an empirically grounded conceptualization that sets these two phenomena apart. We find that there are two distinctive differences: (1) digital transformation activities leverage digital technology in (re)defining an organization’s value proposition, while IT-enabled organizational transformation activities leverage digital technology in supporting the value proposition, and (2) digital transformation involves the emergence of a new organizational identity, whereas IT-enabled organizational transformation involves the enhancement of an existing organizational identity. We synthesize these arguments in a process model to distinguish the different types of transformations and propose directions for future research.

Online: https://doi.org/10.17705/1jais.00655