Dynamic Multimodal Communication

Contact and further informationen: Prof. Dr. Cornelia Müller,
Professor of Applied Linguistics, +49 (0)335-5534-2741 (Phone), Sekretariat-CMueller@europa-uni.de

At the be­gin­ning of winter term 2010/11 the European Uni­versity Vi­ad­rina Frank­furt (Oder) (EUV) es­tab­lished the in­ter­dis­cip­lin­ary doc­tor­al pro­gramme "Dy­nam­ic Mul­timod­al Com­mu­nic­a­tion". The pro­gramme serves as a pi­lot scheme for a lar­ger tri-na­tion­al gradu­ate school on DMC which is cur­rently un­der pre­par­a­tion.

Dy­nam­ic mul­timod­al com­mu­ni­c­a­tion (dmc) sup­ports a new in­ter­dis­cip­lin­ary per­spect­ive by in­clud­ing a cog­nit­ive lin­guist­ic view on ana­lyses of speech and ges­tures, and a me­dia stud­ies (film stud­ies) take on ana­lyz­ing and the­or­iz­ing mov­ing im­ages. DMC re­gards the in­ter­twin­ing of au­dio and visu­al mod­al­it­ies in terms of tem­por­ally or­gan­ized (i.e. dy­nam­ic) pro­cesses that or­ches­trate mean­ing and emo­tion. It ad­dresses dy­nam­ic forms and struc­tures of in­ter­woven mod­al­it­ies in dif­fer­ent ap­plied con­texts, ran­ging from face-to-face com­mu­nic­a­tion and fea­ture films, to lead­er­ship com­mu­nic­a­tion and pro­cesses of sense-mak­ing in busi­ness and man­age­ment ad­min­is­tra­tion, to con­flict res­ol­u­tion in leg­al dis­courses. The doc­tor­al pro­gramme there­fore com­bines ex­pert­ise from the dis­cip­lines of lin­guist­ics and me­dia stud­ies with the spe­cif­ic schol­arly know­ledge of dif­fer­ent dis­course con­texts which are re­searched in polit­ic­al sci­ence, eco­nom­ics (MBA) and leg­al stud­ies.

The re­search pro­jects of the first schol­ar­ship hold­ers deal with the con­cep­tu­al­iz­a­tion and ex­pres­sion of emo­tions, the mul­timod­al­ity of e-cam­paign­ing and elec­tion cam­paigns and the form­a­tion and rep­res­ent­a­tion of cor­por­ate feel­ing.